Edited by Stephanie Bray

Maybe it’s “third time lucky,” but this editorial, I knew what we were going to write about. Possibly because back in 2020, we told you: “Next up? Evaluating the automated email-marketing platform that directly integrates with our new CRM to streamline our efforts.” Well, we not only evaluated it — we committed to it!

Any manufacturers’ rep worth their salt knows that keeping in touch with customers and prospects is critical. Things change all the time, and if you don’t stay on their radar, you miss opportunities when those changes happen. But how in the world … Read the rest

Edited by Stephanie Bray

Just like the last time, I found myself wondering: “What should I write for this editorial?” Trying to pick an apropos topic (not already covered by my fellow board members!) was proving challenging yet again. We thought about continuing our story from last January (after all, we did share many things with you) and, in some ways, that is what we have done here.

Like everything in life, there are two sides to the coin, and no change ever comes without its downside. New manufacturing lines bring their own particular issues; new software requires the burden … Read the rest

For the past few months I have been wondering what should I write for the “Editorial in the Field” article? Trying to decide on a single topic relevant to this period of economic instability was proving challenging to say the least. And then I re-read Charles Ingram’s September 2020 editorial, “Please Don’t Read This!” It was validating (and ironic, considering the title) to revisit his insights into the importance of promoting your business — even more so during the slow times.

The coronavirus pandemic affected business worldwide, but what did that mean for manufacturing and manufacturers’ reps? Early in 2020 … Read the rest