Investing in marketing campaigns can be a nerve-wracking decision for many small- and medium-sized businesses. CEOs and marketing directors know that when you have limited resources, you must be strategic with your budget, and every marketing investment has to pay off.
This is why social media campaigns tend to be the first thing cut. Although free to set up, they take valuable staff resources to manage, and the ROI is not as apparent. While launching a social-media campaign likely won’t bring leads and sales pouring in your door tomorrow, when you implement a few social-media success strategies, you’ll find it … Read the rest