Connecting Manufacturers and Reps
By Richard Sinclair“Is this potential new principal good for my agency?”
This question reaches far beyond existing business in the territory or a hot new product that fills a gap on your line card. As a rep firm looks at a new line, or as a principal looks at a new rep firm, both are preparing to make a substantial investment of time and effort. Other than start-ups, most reps are busy with the lines they already have, so the real question is “Will this be the best, most profitable use of my time?”
Internally, our firm has two forms of checklists. … Read the rest