Developing New Markets and New Customers Using Professional Field Sales Reps
By Roger RalstonShould your business enter new markets?
The answer may be “Yes,” but pause to reflect before making that jump. If you are considering expansion, even targeting new territories or new customers, the odds are you’ve enjoyed some level of success in your current market. You know your market, know your customers, and know how to serve the market and those customers. On the one hand, entering a new market is less comfortable because you must prove yourself to a new customer base. On the other hand, you know your current products and services, administrative and distribution systems are in place, … Read the rest