Should you ever bring up the topic of e-mail marketing, you will certainly hear people complain about the hundreds of e-mails they receive on a daily basis. They will tell you sob stories about the endless “junk” they receive and how they try to opt-out from all of that “spam” — all to no avail! They might even give you a strange look (after all, you did bring up e-mail marketing at a party) and start asking you if you are “one of those people” who sends huge volumes of e-mail.

With increased postage rates and the desire to reach … Read the rest