The Newest Way for Manufacturers to Find Representatives

Manufacturers love the responses they get when they advertise for representatives in Agency Sales magazine, and many take advantage of Agency Sales’ premium ads that push e-mails directly to targeted MANA representative members. So we’ve decided to build on the success we’ve had with Agency Sales “Representative Wanted” advertising and add a whole new “online only” component to our “Representative Wanted” advertising offering.

Why add a new “online only” component? As you know, Agency Sales ads are professionally designed to fit a magazine format, and can optionally be broadcast by e-mail to MANA representative members. Of course, when a manufacturer places a print ad:

• The size of the print ad limits the number of words a manufacturer can use to describe his or her products.
• Once the ad is placed, the message cannot be changed unless the manufacturer places another ad.

How does that change with an “online only” platform?

Because the ad does not come out in print:

• We can give manufacturers virtually unlimited space to describe their products! Of the first 29 manufacturers to place ads on this new platform, only one was able to come up with enough text to completely fill the available space.
• The manufacturer has complete control to change the ad for the entire term of the ad. That’s a real bargain for manufacturers who want to hire a Michigan representative first, then an Ohio representative, and then an Illinois representative. This new platform lets manufacturers buy an ad for one, three, six, or twelve months, and lets them change the ad from “Ohio Representative Wanted” to “Michigan Representative Wanted” by logging in to their MANA account and revising the text.

We’re excited about the response we’ve already gotten from manufacturers: 29 placed ads in the first two weeks the platform went online. So we’ll be adding new features early in 2014, like options for manufacturers to choose:

• Premium placement for their ad.
• A link from the iToolbox to their ad.
• Featured status with the manufacturers’ logo added and headline bolded.
• Push e-mail notifications to carefully targeted MANA members.

We are proud and excited to bring this new service to our manufacturer and representative members — one more new benefit of your MANA membership.

To view the ads, visit: http://www.manaonline.org/classifieds

To place an ad, visit (note, this is https not http): https://customer.manaonline.org/account/onlinead