Gaining Cooperation: Maxims For Successful Negotiation



“Everything you know is wrong. Black is white, up is down and short is long. And everything you thought was just so important… doesn’t really matter anymore.” “Everything You Know is Wrong.”

If you are a fan of the show Seinfeld, you will remember an episode where George concludes that every single decision he made and every single approach he took in his past was wrong. Every gut instinct he had always led him to disaster. So he incorporates a new philosophy: if every single thing that he had ever done was wrong, then the opposite must

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