All Customers Lie
By Dan BeaulieuRecognizing false customer objections
The people you want to sell to don’t always tell the whole truth. In fact, sometimes they even lie. Perhaps you think I am losing my mind, but it’s true: prospects often put up barriers to new products and services that can actually help their company. They resist because they don’t want to shake things up. The bottom line? It’s up to us in sales to make sure that we cut through the BS.
Examples of Typical Objections
All my vendors are doing a great job, and we are not looking for anyone else right now.… Read the rest