Steps to an Effective Sales Process
By Dave KahleAll too often, salespeople are directed by the urgencies of the moment: A lead pops up, a customer calls with a problem or some paperwork to which you need to attend. They find themselves busily pursuing an agenda created by other people. They are busy, but too often with the wrong things.
The best salespeople, however, understand that sales happen as a result of methodically managing people through certain well-defined steps in a sales process. They have refined that process to the specifics of their selling situation, reflecting the uniqueness of their customers and their offerings, while at the same … Read the rest