Data Show Most Salespeople Are Dinosaurs When It Comes to Social Selling

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Several recent LinkedIn posts have urged readers to pick up the phone instead of trying to find new opportunities by using social media. I wrote a very popular article about using the phone three years ago called “The Next Can’t Miss Game Changer for Sales.”

I have data that show that the very people who don’t score well at hunting (reluctant, ineffective or both) also score poorly at social selling while those who score the highest for hunting score higher for social selling too. Check out this data:

  • The weakest 10% of all salespeople own the lowest average scores for
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