If you are like many salespeople, you hit the ground running without doing much planning or having clear objectives for the next quarter, much less the next 12 months. However, successful salespeople get organized by setting aside time to focus on their goals and establish clear objectives.
Strategic planning based on setting goals is not a complicated process, and it doesn’t need to take a lot of time. However, in order to be organized, it’s important to start with clarity about what you want to accomplish. Steven Covey refers to this approach as “Beginning with the end in mind.”
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