Marketing and Promotion Using Social Media


(The following is excerpted from the author’s second edition of Revealed! Smartselling Strategies.)

If you are an employee of a company, the primary marketing of your products will probably be handled by the company. However, if you are an independent salesperson and the responsibility for marketing is yours, or if you are new at sales, you may want to consider taking a short course in basic marketing.

There are many courses offered online designed to be completed at your own pace and in your own time. Also, explore new marketing strategies that will help you advance your market outreach. … Read the rest

The Benefits of Working With a Professional Sales Coach


Every professional athlete that makes millions of dollars every year has at least one coach that works with them every day.

Each pro athlete wants to be the best they can be and they rely on their coaches for guidance on a daily basis. These athletes love having a coach because they want advice on how they can improve and they are open minded to making positive changes. Pro athletes know that spending money on a coach is a great investment for them. For the very same reasons professional salespeople need a sales coach. Having a coach is a very … Read the rest

Teaming Up on the Pioneering Effort


Manufacturers should be teammates with all their independent manufacturers’ representatives. When a principal wants a rep to take on their line and there is little or no business in the territory, it shows great respect when the principal offers to pay the rep — for a period of time — to pioneer the line. This is simply practicing the “Golden Rule.” The manufacturer would not expect to have one of their direct employees go to a specific territory to work to create business and then not pay that employee. So why would they treat a rep differently?

There are several … Read the rest

Defining the Perfect Customer in the Eyes of the Rep and Principal


The perfect customer must also have the perfect rep.

The perfect customer-rep relationship occurs when the customer and the rep have mutual respect. This customer is not necessarily the largest client of the rep. The key component is not the dollar volume, but rather the wonderful relationship that has been developed by both parties over a period of time. This relationship does take time and cannot be rushed into or faked in any way. The relationship must be authentic. Usually at the beginning of the business relationship, both parties “see” a potential wonderful business relationship. Both parties know they need … Read the rest

Following a Path to “Perfection”


There are really only a few, very important, things that a principal must do in order to make their agents happy and really want to sell a lot of their products. All agents want to be treated as professionals and true partners with the principal. Below are the main attributes each principal should strive to achieve if in fact they want to be considered “perfect.”

  • Integrity
  • Teamwork
  • Open communication
  • Friendly
  • Mutual respect


Without a principal being totally upfront and honest with an agent, there is no chance for a great relationship. The agent will never trust the principal and … Read the rest

Achieving Your Goals


Fulfilling your clients’ expectations — keeping them happy — is the way to success.

Knowing where you are going with your projects through all the stages of follow-up will get you to your goal while meeting your clients’ needs and expectations at the same time. Creating space for success along the way by letting go of unprofitable clients and hiring associates to help you promote your products and services may be necessary steps for you to consider in order to increase your sales.

Fulfilling Client Expectations

Clients who are satisfied with your products and services provide you with a good … Read the rest

Building Professional Relationships


In order to be a skillful salesperson it’s essential to understand your client’s behavior and personality as well as their particular needs and preferences in relating to you. A successful salesperson is always trying to “figure out people.” It’s helpful to understand the psychology of communication. Your own success will be enhanced when you show a client that you are truly interested in working with them, and that you want to build a mutually beneficial, long-term relationship.

Understanding Your Clients

Make relationships part of your success. Each client is unique, and you must adapt your style to help them feel … Read the rest

Following Up Gets the Sale


Some facts about sales follow-ups:

  • 80 percent of sales close successfully after a minimum of five face-to-face visits.
  • 48 percent of salespeople stop after the first call, 25 percent after the second, 12 percent after the third, five percent after the fourth.
  • Only 10 percent make the fifth call and they get 80 percent of the sales!

Follow-up is the most important sales activity you need to do and must be done properly to succeed because:

  • You will have more contact with the client.
  • The client will trust you more because you show up or call when they want you
Read the rest