Let’s face it. A major challenge to the sales process is that it is often difficult to dedicate to every potential customer the time and energy required for developing quality, long-standing relationships. More often, it is much easier to service the customer, make the sale, or accept their rejection and move on. Achieving and surpassing your goals determines success, not the “warm fuzzies” of building a relationship with prospects and clients, right? Wrong!

If you continually strive to build a relationship with potential or current clients, you’ll find that even the toughest objections may not be the end of the … Read the rest