In an article that appeared in the spring/summer issue of COMtalk, a publication for parents and friends of Boston University’s College of Communication, the author advises social media users to gain an understanding of the strategy behind social media. She notes that most people are familiar with updating a Facebook status or sending out a rogue tweet, but not all feel comfortable interacting strategically as an individual or brand. If you’re looking to beef up social media skills, she recommends the following steps.

Know the Unspoken Rules

Each social network has its own personality and community rules. This is not … Read the rest