Using Facebook as a Business-Building Tool
By Heather LutzeMost people know Facebook as a great way to stay in touch with friends and family, and to reconnect with long-lost childhood classmates. But there’s another side to Facebook — one that can help your business grow.
According to Facebook’s own compilation of statistics (found in their Press Room), more than 1.5-million local businesses have active pages on Facebook, and more than 20 million people become fans of pages each day. For CEOs and business owners, this means Facebook is definitely a way to spread your company’s message, build community and loyalty among customers, and ultimately increase your company’s bottom … Read the rest