Marketing In Today’s Economy Back To The Basics

A marketer recently wrote, “In the age of Facebook and Twitter the winners will be those who know how to work the phone.” In today’s soft economy that’s a perfect segue to the perennial question that is more important than ever. How do I maximize my marketing and advertising dollars, and how do I close the sale?

The advance men for Ringling Bros. and Barnum & Bailey Circus have for years exercised an extraordinary talent. And it isn’t their media buying expertise; though in that regard they are savvy. Nor is it … Read the rest