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Big Marketing Power in a Little Word

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Your English teacher isn’t going to like this. Don’t get me wrong; the grammar and composition you learned in high school English class are critically important, but those rules don’t necessarily apply all the time.

Allow me to explain.

Your old English teacher would have preferred that you write, “By carefully employing certain words, a professional gains a powerful advantage when selling his or her products or when trying to persuade others to accept his or her ideas.”

Here’s a slightly different version: “By carefully employing certain words, you gain a powerful advantage when selling your products or when trying … Read the rest

A Powerful Sales Technique Courtesy of Honest Abe

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If you ask any historian to name the greatest leaders in western civilization, there’s a good chance the 16th president of the United States will make the list. He willed his country to victory in the gut-wrenching Civil War, issued the Emancipation Proclamation and facilitated the eventual ratification of the 13th Amendment, abolishing slavery.

A number of traits contributed to Abraham Lincoln’s greatness. He possessed a brilliant intellect. He had an uncommon amount of common sense. He was a thinker, someone who philosophically examined the world and crafted a rationalized set of personal beliefs by which he steadfastly lived.

While … Read the rest

Ways To Market Yourself

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Here we are well into 2011. This is one of those years where many professionals are feeling more optimistic than they were at this time 12 months ago.

That’s refreshing. It’s a much better feeling than we had at the beginning of 2010. But while the stock market has been rising, tax cuts have been extended and business is picking up, these are far from ideal times. High unemployment persists, and the economy still has a cautious, uncertain feeling to it.

Today’s business environment remains somewhat perilous, but at the same time, there are great prospects for those who

… Read the rest

Networking As Your Sole Marketing Vehicle

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As people realize we like them and respect their opinions, they share information about themselves that can be helpful in analyzing whether they can use our products or services.

So says Canadian businessman Michael J. Hughes, who is known as “THE Networking Guru.”  Hughes runs a highly successful Ottawa, Ontario-based consulting business that works with Fortune 500 companies and international associations across North America.

The most interesting thing about Hughes’ business? He built it using networking as his sole marketing vehicle.

Networking is simply one of the most important activities in which professionals engage. As Hughes says, the opportunity to

… Read the rest

How Not to Work Evenings and Weekends

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Jane Schulte is really quite remarkable.

She’s an entrepreneur who runs two successful businesses. She grew her company, PRISM Title, from eight to 60 employees in only 18 months. She has published four books, two of which are award winning. She speaks to a variety of audiences about business success. She has been featured in Jeffrey Gitomer’s “Sales Caffeine” newsletter and many other media outlets. On top of all this, she’s an accomplished artist whose works have been commissioned.

That’s certainly an impressive bio.  But do you want to know what’s most remarkable about Jane Schulte?

She doesn’t work evenings … Read the rest