During question-and-answer periods, the same issue keeps coming up in my sales workshops: how to deal with gatekeepers. These people are the receptionists and administrative assistants who stand between you and the decision‑maker you seek.
I’ve probably been asked five times about gatekeepers in just the past three weeks alone. Why does this issue keep coming up? It’s probably because cold prospecting is getting harder. Decision-makers keep getting better at insulating themselves from the outside world. One of their most effective defenses is a diligent gatekeeper.
When it comes to gatekeepers, the biggest mistake you can make is to think … Read the rest
Does your company have raving fans?
The term “raving fans” has become part of the business lexicon ever since Random House released a book called Raving Fans by Ken Blanchard and Sheldon Bowles 15 years ago. The book was intended to help companies improve their customer service. The authors’ central message was that you need to go above and beyond, because “satisfied customers just aren’t good enough.”
That book is part of a breadth of publications designed to help companies and individual professionals do a better job of pleasing customers. In fact, we often hear executives spurring their employees to … Read the rest
Generally speaking, we learn better and develop better ideas when we work in groups. Human beings are social creatures. Our ability to team up has allowed our species to build amazing structures and advance once-unimaginable technologies.
When two or more people put their heads together and tackle challenging problems, we often end up with amazing innovations. Teams beat individuals.
But those of us who have chosen a career in sales tend to be individualists. Some of us are even considered “lone wolves.”
Now, there are benefits to behaving like an individual when you work in sales. Our profession requires quick … Read the rest
Do you invest in the stock market?
If so, you’re probably aware of the constant waxing and waning that characterizes the life cycle of the stock market. What goes up eventually goes down and what goes down eventually goes up.
If you’re a long-term investor, you tend to wait out the market cycles and instead count on the long-term growth that has always happened in the market over extended periods of time. If you’re a short-term investor, you may be playing the cycle, hoping to buy or sell at precisely the right time.
Either way, the stock market goes up … Read the rest
Ask any sales professional about the key to success, and there’s a good chance they’ll say, “You have to listen to your client.”
As a sales strategist, I meet with many successful sales reps, managers and executives. I always ask them about the secret to successful selling. The answers tend to be similar. One time, after yet another of them mentioned the importance of listening, I responded with a slight tone of frustration in my voice:
“Everyone says that listening to the client is the most important skill a salesperson can have,” I said, “yet few salespeople actually bother to … Read the rest
Because you are a business unto yourself with your own brand to promote, it is only logical that you should think like a marketer.
Personal brands are symbolic embodiments of an individual professional that publicly distinguish that person from all other competitors. A brand is a trademark, a distinctive name, and a combination of images that creates associations and expectations in the minds of audience members.
Marketers of products and services are obsessed with branding. Companies hire talented marketers to craft strategic plans for each of their brands and then carry out the communication tactics that are part of the … Read the rest
Most professionals know they must network in order to achieve long-term business success. I remember as far back as high school being told by my guidance counselor that I needed to “meet a lot of people and build a network.” That was great advice back then and even better advice today.
It’s critically important to participate in the public arena and interact with the people who could become your clients, provide you with valuable information or help you further your causes and beliefs.
While they understand the importance of networking, many professionals do a lousy job of it. It’s easy … Read the rest
If you go to work every day, you might as well go all the way and shoot for the pinnacle of your profession. It’s a competitive world, so set your sights high. If you’re going to take the risk and invest the time, strive for greatness.
Ever since Jim Collins wrote his best-selling book, Good to Great, in 2001, business people worldwide have been fixated on greatness. Why do some companies do so well when a similar competitor languishes? Why do some companies transition from being merely successful to being truly great? What traits and behaviors separate the good … Read the rest
“Great moments are born from great opportunities,” said the late Herb Brooks, one of the world’s most famous hockey coaches.
Brooks certainly seized opportunity during his career. He agreed to coach the 1980 U.S. Olympic team that beat the “unbeatable” Soviet Union in Lake Placid, New York, during the famous “Miracle on Ice” game on the way to winning the gold medal. It was a modern-day “David vs. Goliath” matchup. Many coaches would refuse such an overwhelmingly difficult job. In fact, several did.
But Brooks saw opportunity in the monumental challenge of leading a bunch of young, amateur, college all-stars … Read the rest
“Had a very long day today. Got into an argument with my boss and a client. All I want to do is drink a glass of wine and take it easy, but I have to do laundry tonight. Arrrgh!”
This is the text of a post I once read on a friend’s Facebook page. She was clearly frustrated after a tough day at the office.
There’s nothing earth-shattering about this post and certainly nothing unusual. We all have periodic days we would rather forget. It’s common to come home from work tired out, feeling sick to your stomach, knowing you … Read the rest
On a dark and stormy night…
Yeah, I know what you’re thinking. No serious writer would start his article with such a tired old cliché. You probably think I’m some boorish amateur.
But seriously, it is a dark and stormy night. And kind of lonely too. And other than the thunder, it’s awfully quiet.
It’s late Wednesday night, and I’m sitting by myself inside a barbeque joint in Kansas City, Missouri. There’s nothing like driving rain to keep people away from late-night pork ribs and baked beans, so essentially, I have the place to myself. In fact, I’m kind of … Read the rest
Your English teacher isn’t going to like this. Don’t get me wrong; the grammar and composition you learned in high school English class are critically important, but those rules don’t necessarily apply all the time.
Allow me to explain.
Your old English teacher would have preferred that you write, “By carefully employing certain words, a professional gains a powerful advantage when selling his or her products or when trying to persuade others to accept his or her ideas.”
Here’s a slightly different version: “By carefully employing certain words, you gain a powerful advantage when selling your products or when trying … Read the rest
If you ask any historian to name the greatest leaders in western civilization, there’s a good chance the 16th president of the United States will make the list. He willed his country to victory in the gut-wrenching Civil War, issued the Emancipation Proclamation and facilitated the eventual ratification of the 13th Amendment, abolishing slavery.
A number of traits contributed to Abraham Lincoln’s greatness. He possessed a brilliant intellect. He had an uncommon amount of common sense. He was a thinker, someone who philosophically examined the world and crafted a rationalized set of personal beliefs by which he steadfastly lived.
While … Read the rest
Jane Schulte is really quite remarkable.
She’s an entrepreneur who runs two successful businesses. She grew her company, PRISM Title, from eight to 60 employees in only 18 months. She has published four books, two of which are award winning. She speaks to a variety of audiences about business success. She has been featured in Jeffrey Gitomer’s “Sales Caffeine” newsletter and many other media outlets. On top of all this, she’s an accomplished artist whose works have been commissioned.
That’s certainly an impressive bio. But do you want to know what’s most remarkable about Jane Schulte?
She doesn’t work evenings … Read the rest