Is Social Media Worth the Risk?


“I’m taking a break from Facebook.”
“I don’t even check Twitter anymore.”

I’ve been hearing statements like these with increasing regularity.

As political vitriol reaches new pitch levels, some people are finding social media to be too unnerving. While Facebook, LinkedIn and Twitter remain important parts of my life, I can understand why a person would want to avoid all the unpleasantries. It’s almost as if you have to psych yourself up these days before opening your Facebook feed.

Like you, I have social media friends/connections who constantly spout fervent opinions on a host of socio-political issues. I strongly agree … Read the rest

Keeping the Focus on Objections


Most sales reps believe there are an infinite number of objections that a prospective client could give them, but objections really boil down to just a handful of things:

  • Competitor: “We already work with X.”
  • Timing: “Call me back next quarter.”
  • Price: “We don’t have the budget.”
  • Limitations: “Can you do X, Y and Z?”
  • Lack of Value: “Send me some information.”

Most reps don’t like dealing with objections, and there are several reasons why. Some objections come across like rejections, and that simply doesn’t feel good. Most of us fear rejection at some level. Other objections could signal that … Read the rest

The Role of Intimidation in Your Sales Success


A colleague recently handed me a yellowing copy of Robert Ringer’s Winning Through Intimidation, a personal development book published 47 years ago. The fact that it was so old was precisely the reason I was excited to read it.

I’ve been on an old-book kick lately. I’m deliberately reading sales, leadership and personal development books that are at least 20 years old, so I can compare how thinking has changed.

I’m a big believer in learning from history. While you must stay on the cutting edge and keep up with our changing world, the most successful people never stray … Read the rest

What Do You Do When You Dislike Your Client?


Have you ever heard the phrase “familiarity breeds contempt?”

It’s an old English proverb that traces its roots back many centuries. Chaucer wrote those words in 1386 in the “Tale of Melibee.” According to the American Heritage Dictionary of Idioms, “Long experience of someone or something can make one so aware of the faults as to be scornful.”

It’s not just a saying — familiarity can indeed breed contempt (unless you work hard to avoid it). I hear it all the time when I work with sales professionals, some of whom dangerously take their clients for granted: “That customer is … Read the rest

Making the Case for Prospecting


If you’re like most sales professionals, there’s one part of the sales process that you like less than the rest. set out to determine which part of the sales process causes reps to struggle the most, and the survey results were quite interesting:

  • Prospecting 42%
  • Closing 36%
  • Qualifying 22%

Why is prospecting more intimidating and less enjoyed than other parts of the sales process?

Well, to start, let’s look at the definition of prospecting:

“Prospecting is the art of interrupting someone when they don’t expect to hear from you in order to provide them with something they need that … Read the rest

Do You Really Need to Build a Relationship With Prospects?


Let’s say we ask this question of the typical sales rep: “Is it important to build a relationship with your prospect in order to make a sale?”

Answers to that question vary but they ultimately sound more or less like these:

  • “Yes, if it’s a major purchase. Nobody buys a complicated product or service without establishing some relationship and level of trust with the provider.”
  • “No. Prospects are too busy, too self-absorbed and too time-starved to build relationships with vendors. People are so overwhelmed that they no longer are interested in becoming friends with salespeople or even the owners/executives of
Read the rest

The Rule of Thirds: How to Truly Listen


“Let a fool hold his tongue and he will pass for a sage,” wrote Publilius Syrus more than 2,000 years ago in ancient Rome.

Such wise advice from ages ago has never been more relevant. In the modern professional world, we are suffering from a listening crisis.

Actually, it’s a “lack-of-listening” crisis.

Whether your role is executive, managerial, sales or anything else, it’s critically important to your success that you listen.

“Seek first to understand, then to be understood,” wrote Stephen R. Covey, author of 7 Habits of Highly Effective People. Too often we get that order mixed up. … Read the rest

How to Attract New Business Opportunities by Writing Articles


If you’re looking for a way to attract new business, you might consider media exposure (getting quoted in periodicals, websites, radio talk shows, and television news). Such exposure is valuable and helps attract prospects.

However, it’s awfully difficult to earn media quotes. That’s why more and more professionals are blogging and submitting articles to media outlets. There’s great opportunity here. Every major city has numerous media organizations, and many of these depend on outside writers to supply the content.

The writer Robert Benchley once said, “The freelance writer is a man who is paid per piece, per word or perhaps.” … Read the rest

What to Do When a Gatekeeper Blocks Your Path


During question-and-answer periods, the same issue keeps coming up in my sales workshops: how to deal with gatekeepers. These people are the receptionists and administrative assistants who stand between you and the decision‑maker you seek.

I’ve probably been asked five times about gatekeepers in just the past three weeks alone. Why does this issue keep coming up? It’s probably because cold prospecting is getting harder. Decision-makers keep getting better at insulating themselves from the outside world. One of their most effective defenses is a diligent gatekeeper.

When it comes to gatekeepers, the biggest mistake you can make is to think … Read the rest

How to Turn Influencers Into Your Champions


Does your company have raving fans?

The term “raving fans” has become part of the business lexicon ever since Random House released a book called Raving Fans by Ken Blanchard and Sheldon Bowles 15 years ago. The book was intended to help companies improve their customer service. The authors’ central message was that you need to go above and beyond, because “satisfied customers just aren’t good enough.”

That book is part of a breadth of publications designed to help companies and individual professionals do a better job of pleasing customers. In fact, we often hear executives spurring their employees to … Read the rest

The Power of Teaming in Sales


Generally speaking, we learn better and develop better ideas when we work in groups. Human beings are social creatures. Our ability to team up has allowed our species to build amazing structures and advance once-unimaginable technologies.

When two or more people put their heads together and tackle challenging problems, we often end up with amazing innovations. Teams beat individuals.

But those of us who have chosen a career in sales tend to be individualists. Some of us are even considered “lone wolves.”

Now, there are benefits to behaving like an individual when you work in sales. Our profession requires quick … Read the rest

Perpetual Prospecting Is the Key to Beating the Sales Cycle


Do you invest in the stock market?

If so, you’re probably aware of the constant waxing and waning that characterizes the life cycle of the stock market. What goes up eventually goes down and what goes down eventually goes up.

If you’re a long-term investor, you tend to wait out the market cycles and instead count on the long-term growth that has always happened in the market over extended periods of time. If you’re a short-term investor, you may be playing the cycle, hoping to buy or sell at precisely the right time.

Either way, the stock market goes up … Read the rest

How to Avoid the Fake-Listening Trap


Ask any sales professional about the key to success, and there’s a good chance they’ll say, “You have to listen to your client.”

As a sales strategist, I meet with many successful sales reps, managers and executives. I always ask them about the secret to successful selling. The answers tend to be similar. One time, after yet another of them mentioned the importance of listening, I responded with a slight tone of frustration in my voice:

“Everyone says that listening to the client is the most important skill a salesperson can have,” I said, “yet few salespeople actually bother to … Read the rest

Think Like a Marketer


Because you are a business unto yourself with your own brand to promote, it is only logical that you should think like a marketer.

Personal brands are symbolic embodiments of an individual professional that publicly distinguish that person from all other competitors. A brand is a trademark, a distinctive name, and a combination of images that creates associations and expectations in the minds of audience members.

Marketers of products and services are obsessed with branding. Companies hire talented marketers to craft strategic plans for each of their brands and then carry out the communication tactics that are part of the … Read the rest

Turn “Socializing” Into “Networking”


Most professionals know they must network in order to achieve long-term business success. I remember as far back as high school being told by my guidance counselor that I needed to “meet a lot of people and build a network.” That was great advice back then and even better advice today.

It’s critically important to participate in the public arena and interact with the people who could become your clients, provide you with valuable information or help you further your causes and beliefs.

While they understand the importance of networking, many professionals do a lousy job of it. It’s easy … Read the rest

What Separates the Good Marketers from the Great Ones?


image of man on mountain peakIf you go to work every day, you might as well go all the way and shoot for the pinnacle of your profession. It’s a competitive world, so set your sights high. If you’re going to take the risk and invest the time, strive for greatness.

Ever since Jim Collins wrote his best-selling book, Good to Great, in 2001, business people worldwide have been fixated on greatness. Why do some companies do so well when a similar competitor languishes? Why do some companies transition from being merely successful to being truly great? What traits and behaviors separate the good … Read the rest

Realizing Hidden Opportunities


“Great moments are born from great opportunities,” said the late Herb Brooks, one of the world’s most famous hockey coaches.

Brooks certainly seized opportunity during his career. He agreed to coach the 1980 U.S. Olympic team that beat the “unbeatable” Soviet Union in Lake Placid, New York, during the famous “Miracle on Ice” game on the way to winning the gold medal. It was a modern-day “David vs. Goliath” matchup. Many coaches would refuse such an overwhelmingly difficult job. In fact, several did.

But Brooks saw opportunity in the monumental challenge of leading a bunch of young, amateur, college all-stars … Read the rest

Managing Your Online Brand In the World’s Best and Worst Marketplace


“Had a very long day today. Got into an argument with my boss and a client. All I want to do is drink a glass of wine and take it easy, but I have to do laundry tonight. Arrrgh!”

This is the text of a post I once read on a friend’s Facebook page. She was clearly frustrated after a tough day at the office.

There’s nothing earth-shattering about this post and certainly nothing unusual. We all have periodic days we would rather forget. It’s common to come home from work tired out, feeling sick to your stomach, knowing you … Read the rest

Should You Be a Big Fish in Two Ponds?


On a dark and stormy night…

Yeah, I know what you’re thinking. No serious writer would start his article with such a tired old cliché. You probably think I’m some boorish amateur.

But seriously, it is a dark and stormy night. And kind of lonely too. And other than the thunder, it’s awfully quiet.

It’s late Wednesday night, and I’m sitting by myself inside a barbeque joint in Kansas City, Missouri. There’s nothing like driving rain to keep people away from late-night pork ribs and baked beans, so essentially, I have the place to myself. In fact, I’m kind of … Read the rest

Big Marketing Power in a Little Word


Your English teacher isn’t going to like this. Don’t get me wrong; the grammar and composition you learned in high school English class are critically important, but those rules don’t necessarily apply all the time.

Allow me to explain.

Your old English teacher would have preferred that you write, “By carefully employing certain words, a professional gains a powerful advantage when selling his or her products or when trying to persuade others to accept his or her ideas.”

Here’s a slightly different version: “By carefully employing certain words, you gain a powerful advantage when selling your products or when trying … Read the rest

A Powerful Sales Technique Courtesy of Honest Abe


If you ask any historian to name the greatest leaders in western civilization, there’s a good chance the 16th president of the United States will make the list. He willed his country to victory in the gut-wrenching Civil War, issued the Emancipation Proclamation and facilitated the eventual ratification of the 13th Amendment, abolishing slavery.

A number of traits contributed to Abraham Lincoln’s greatness. He possessed a brilliant intellect. He had an uncommon amount of common sense. He was a thinker, someone who philosophically examined the world and crafted a rationalized set of personal beliefs by which he steadfastly lived.

While … Read the rest

Ways To Market Yourself


Here we are well into 2011. This is one of those years where many professionals are feeling more optimistic than they were at this time 12 months ago.

That’s refreshing. It’s a much better feeling than we had at the beginning of 2010. But while the stock market has been rising, tax cuts have been extended and business is picking up, these are far from ideal times. High unemployment persists, and the economy still has a cautious, uncertain feeling to it.

Today’s business environment remains somewhat perilous, but at the same time, there are great prospects for those who

Read the rest

Networking As Your Sole Marketing Vehicle


As people realize we like them and respect their opinions, they share information about themselves that can be helpful in analyzing whether they can use our products or services.

So says Canadian businessman Michael J. Hughes, who is known as “THE Networking Guru.”  Hughes runs a highly successful Ottawa, Ontario-based consulting business that works with Fortune 500 companies and international associations across North America.

The most interesting thing about Hughes’ business? He built it using networking as his sole marketing vehicle.

Networking is simply one of the most important activities in which professionals engage. As Hughes says, the opportunity to

Read the rest

How Not to Work Evenings and Weekends


Jane Schulte is really quite remarkable.

She’s an entrepreneur who runs two successful businesses. She grew her company, PRISM Title, from eight to 60 employees in only 18 months. She has published four books, two of which are award winning. She speaks to a variety of audiences about business success. She has been featured in Jeffrey Gitomer’s “Sales Caffeine” newsletter and many other media outlets. On top of all this, she’s an accomplished artist whose works have been commissioned.

That’s certainly an impressive bio.  But do you want to know what’s most remarkable about Jane Schulte?

She doesn’t work evenings … Read the rest