Overcoming Sales Objections
By Jeff BealsMost sales pros don’t like dealing with objections, and there are several reasons why.
Some objections come across like rejections, and that simply doesn’t feel good. Most of us fear rejection at some level. Other objections could signal that we’ll lose the deal, and we only get paid if we close deals. Still other objections are tricky — they’re just plain difficult to respond to in a calm, convincing way.
Whatever your reason for disliking objections, the first step in overcoming them is to not fear them or dread them. Objections are not necessarily bad things. They are a normal … Read the rest