A MANA member recently wrote to say that most of the articles on “Consultative Selling” (CS) appearing in Agency Sales magazine were written by those who did not have to make a living selling. He claimed CS is just another phrase for “customer mooching selling.” I know how the writer feels because I, too, sold process equipment where one had to spend months or years consulting with customer engineers prior to the procurement department going out for competitive bid. I was sometimes thrown under the bus by the customer’s purchasing department later and received zip for my efforts when my … Read the rest
As the manufacturer views the marketplace, he’s always got two goals firmly in his sights — achieving increased sales and profits. To reach those goals he relies upon the services of a professional sales force. That’s where the choices begin. He can go either of two ways when it comes to interfacing with prospects and customers:
- Hire direct employees.
- Outsource the sales function by contracting with an independent manufacturers’ rep agency.
Regardless of which path is followed, the manufacturer must be mindful of the fact that management of an outsourced sales force is significantly different from managing employees. How the … Read the rest
I confess. In a past life as general manager of a division of a Fortune 500 company with an outsourced sales force, I was tempted to cut rep commissions in response to global competition and the falling sales of a mature product line. The other bright idea I had was to “save” over $100,000 per year by making two major accounts house accounts. Fortunately, one of our best reps, who would not have been affected by the house account change, talked me out of both decisions. He used the same arguments I use here. If you are a manufacturing executive … Read the rest