“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”
I think most people have read this Dr. Seuss tale either as kids or to their children. What is interesting is the relevance this story has to selling.
• First of all, Sam is selling a product and although his prospect is not initially interested, Sam doesn’t let that deter him from asking.
• Second, Sam consistently offers the prospect a choice when trying to close