Advertising for Agents?


There’s room for improvement.

It’s not unusual for manufacturers that work with a network of independent manufacturers’ representatives to contact MANA for advice on a fairly common problem: How to get agents to respond to their ads seeking representation. That’s why this month Agency Sales is reprinting this classic article from our archives.

Although it was written specifically to help manufacturers write effective “Rep Wanted” ads to be printed in Agency Sales, much of the article titled “Advertising for Agents?” by Bill Krause, past chairman of the MANA Board, is equally applicable to manufacturers who advertise for representatives online … Read the rest