Making Your Message Memorable: Tips That Add Value To Your Words
By Patricia FrippSome presenters think that if they talk longer, they are giving more value or getting their point across more effectively, when in reality, audiences of any size, from five to 500, are eager for content presented as efficiently and memorably as possible.
One of my friends was a sales manager at the Fairmont Hotel in San Francisco. He was a great salesperson one-on-one, but now he was facing a group of 10. “I’m very nervous,” he confessed. “How do I sell to so many people?” A professional association was debating whether to bring their convention to the city.
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