Technology does a lot, but it can’t do everything. Sometimes we forget that. We can get so dependent on e-mail and social media that we lose sight of what people really need from us — especially in business. Yes, clients expect to connect with us in various high-tech ways, but they also crave the deep and meaningful connections that can only come from face-to-face (or at least voice-to-voice) connections. It can be tricky to walk that line.

Too little tech and you’ll seem out of touch, too much and you’ll lose the personal touch that keeps customers loyal and engaged. … Read the rest