It is extremely important to get a significant return on any investment in training and development. Leaders will only participate in professional development when they believe it will achieve results. The best way to show exactly what the ROI will be is to engage an outside coaching firm.

When considering communication development, things to look at include strategy, message or skill development. In all of these it may seem difficult to measure ROI. Communication is still regarded as a soft skill, so the assumption is that you cannot measure it. That’s not the case. A skilled consulting firm should be … Read the rest

“It’s not you, it’s me,” is a classic, cliché breakup line — and a bad one at that. “Me, me, me” is what most business people talk about during any courtship. My company, my product, my service is the leading, the best, the only, the blah, blah, blah.

It’s interesting that the secret to success in business is not the word “me,” but the word “you.” Count the words in the average conversation or sales letter. Chances are the words “I” and “my” are heard many times more often than the words “you” and “your.” Yet all people want to … Read the rest