Remember and Use a Customer’s Name
By John TschohlCustomer service has many elements that allow you to deliver superior customer service. I believe your name is a precious possession, and when a company uses your name, it elevates the customer experience.
People value their names and the capital they bring to any conversation, interaction or relationship. People love to hear their names. More than any other word in any language, their names often sound best to their own ears. It gives them a jolt when recognized by a friend or acquaintance. That recognition almost always generates an immediate, positive reaction that affects the upcoming experience for the better.… Read the rest