Four Steps to Keeping Customers
By John TschohlWe all make mistakes. If anyone tells you they never make a mistake, that’s a lie. More likely, what those people actually are telling you is that, even when they make a mistake, they won’t own it.
Owning our mistakes is a critical step in service recovery — and service recovery is critical to the success of your business, no matter what that business is.
I estimate that, in the United States, 80 percent of employees lie when there’s a problem instead of confessing to it and solving it. When you make a mistake, you can either solve it and … Read the rest