Listening to the Needs of Reps
By Jack FosterOne manufacturer learned about the pitfalls of offering the same marketing/promotion programs to all of its reps. “Thankfully, we’ve always been pretty good about listening to what our reps tell us. We began to get an earful from several of them when they complained about how we were rolling out some marketing plans. While we had done a great deal of preparation for the program, to be perfectly honest, we didn’t do what we should have in terms of getting their advice.
“As a result, we shouldn’t have been overly surprised when we didn’t get the … Read the rest