If there’s one constant in every interview Agency Sales conducts with members it’s a question concerning the need for reps to educate their manufacturers as to what they actually do for them in the field.

A failure to perform that function ultimately can lead to some manufacturers making assumptions that all reps do is walk to the mail box each month to collect their commission check.

After he was approached by one of his manufacturers with a request to accept a commission cut on a major account, one MANA member recently reached out to Agency Sales magazine to detail his … Read the rest

If there’s anything that might set the Mantec agency apart from competitors, it’s the agency’s working philosophy it has embraced when it comes to representing a service provider vs. a typical products principal.

As stated on the agency’s website, “Since its founding in 1976, Mantec has strived to provide both customer and principal with the highest quality products and services available.” Note the inclusion of the word “services” in the agency’s description.

According to agency founder Pete Mann, who founded the Pomfret Center, Connecticut-based agency in 1976, “In 1981 we were approached by a testing laboratory that had no outside … Read the rest

Contacted in the midst of an agency name change and physical move Rick Root good naturedly took a look back as to how he began his career as an independent manufacturers’ rep.

Root, CEO and COO of Frontline Sales & Marketing, explains, “My friend’s parents owned an agency at the same time I was gainfully employed as an operating engineer. My friend’s father extended an offer to me to ‘come over to the dark side’ as a manufacturers’ rep.”

Root’s introduction to the rep profession was a bit different from many of his peers in that “I had never sold … Read the rest

A little over three years ago, Agency Sales magazine profiled long‑time MANA member Murray Percival Company, Auburn Hills, Michigan. At that time we noted that the agency had logged more than 57 years serving the electronics assembly market. This year, as the agency marks its 60th anniversary, we felt the time was right to make a return visit and ask the agency principals to share some of their thoughts on what they felt the future might hold for them.

With that six decades of history to draw from Murray Percival Jr., president and CEO, notes that as he and the … Read the rest

Shortly after Craig Deerman opened his own agency doors two years ago, he arrived at a couple of valuable observations learned while sitting on the manufacturer’s and rep’s side of the desk.

Deerman, Deerman Sales, Birmingham, Alabama, armed with 18 years of unique expertise in the residential, commercial and decorative plumbing products’ markets, noted that:

• Networking for reps is a bit of a different game from what he had previously experienced as a manufacturer.
• And, manufacturers aren’t always knowledgeable and appreciative of everything that reps do on their behalf.

Speaking of the former point, Deerman maintains, “From the manufacturer’s perspective, … Read the rest

The March issue of Agency Sales magazine featured a profile of a MANA-member agency (The Integral Corp, Conroe, Texas) where the practice of a solution sales approach has paid dividends.

The timing of that article is perfect for a follow-up describing how several years ago another MANA member went way more than the extra mile to anticipate and more than meet the needs of one of its customers.

According to Dan Walsh, National Technology Sales Engine (NTSE), Chicago, Illinois, here’s what transpired and here’s what he and his agency needed to do to ensure that they strengthened relationships with a … Read the rest

MANA-member Erik Wandrie explains that before he made the move to open the doors to his own agency in 2017, he was fairly well acquainted with what it took to be a rep. “However, when that time actually came, it was more than a little scary.”

According to Wandrie, Material Resource Group, LLC, “Being a rep and having my own agency was something that interested me for some time. My timeline, however, would have normally been four or five years from when I actually made the move.”

Early in his career he spent time in purchasing positions. “On a day-to-day … Read the rest

It’s not unusual for MANA headquarters and Agency Sales to receive phone calls or other communication from manufacturers that are frustrated with their efforts to get reps’ attention. A typical comment follows: “I’m a relatively small manufacturer and am having difficulty locating reps who do not already have a complete line card. What is it that these reps are looking for in a manufacturer?”

Indicative of the fact this is an ongoing concern, last May as a part of its regular teleforum presentations, MANA addressed the subject under the title “How to Get Them to Call You Back.” Jointly conducted … Read the rest

The easy access to product information that customers currently enjoy has led directly to a rise in the effectiveness of a solution sales approach to the industrial safety products market. That’s the view of Alex Williams, who heads The Integral Group, Conroe, Texas.

According to Williams, “As younger generations have taken over the decision-making roles among our customers, we are seeing a shift to more of a solution sales approach. As that shift has taken place, step one for us is still gaining the trust of the customer and having them like you, but after that it boils down to … Read the rest

When an oft-quoted French phrase appeared in the opening pages of a New York Times best-selling novel late last year, MANA-member reps and manufacturers were quick to voice opinions that lent credence to the more than 150-year old saying.

Just so the reader doesn’t have to translate from the French, “Plus ca change, plus c’est la meme chose,” in English means, “The more things change, the more they stay the same.

How does this saying apply to the shared world of reps and principals? First up with his thoughts is Michael Roemen, the independent sales rep manager for 9Wood, a … Read the rest

Uniquely positioned to offer his thoughts on how things change — yet remain the same — is Hank Bergson.

For several years Bergson has moderated MANA’s manufacturer seminar, “Best Practices With Reps, Planning With Intent.” The day-and-a half session is aimed at educating manufacturers as to the most efficient ways to work with independent sales reps. In addition, he comes well-armed to advise manufacturers on the ins and outs of working with reps given his years of service as the president of the National Electrical Manufacturers’ Representatives Association (NEMRA).

Bergson, president, Henry Bergson Associates, LLC, maintains that “the number-one thing … Read the rest

First came an email from a MANA member asking for some advice about reimbursement for expenses they incurred while helping a principal man a trade show booth. In this case, there was no reimbursement.

Next was a conversation over breakfast with another association member who related his agency’s experiences over the years. “When a principal, especially one of our top lines, requests that we be in attendance at a trade show, we’re there. And there’s generally no reimbursement. It’s just expected that this is part of our job — and if we’re interested in maintaining a good relationship with the … Read the rest

It’s no easy or automatic task to successfully plan an exit from an agency. Perhaps one of the more successful efforts in this direction can be seen in the experience of Steve Hanson, Western Safety Associates (WSA).

Established in 1974 and headquartered in Corona, California, WSA boasts more than 40 years of expertise in sales and distribution serving manufacturers in industrial safety, construction, medical, aerospace and industrial distribution marketplaces. The agency’s outside sales force is supported by customer service personnel, distribution staff and a warehouse distribution center in Corona. The WSA sales team is composed of representatives covering the Western … Read the rest

“Why should I join MANA? I’ve got more than enough to do with running my agency. I really don’t have time to get involved in association activities.”

Fair enough: that’s hardly an unexpected response when a prospective MANA member is contacted about joining the association. Thankfully the existing members have come up with the right answers to counter that question. Tops among the reasons to join are:

• “I’ve found MANA is the association for those who aspire to become professional manufacturers’ representatives. The more you develop as a professional manufacturers’ representative, the more successful you and your principals become.”
• “By

Bob Gallagher’s rep story mirrors that of many other MANA members. He grew up around the profession. Immediately after graduating from college he took a position as a rep and today he serves as the president of Teeling & Gallagher, Inc., Indianapolis, Indiana.

Teeling & Gallagher specializes in components for the transportation segment of the market. This includes all the OEMs and tier suppliers to the automotive, heavy truck, agricultural, aerospace and related markets which provides for a large group of customers in the Midwest.

According to Gallagher, “I’ve always been fascinated with anything that has wheels or flies, so … Read the rest

A second MANA member recounts some of his history as an independent manufacturers’ rep and describes how and why his agency has been an association member for more than 45 years.

At the beginning of a conversation with Agency Sales magazine, Rick Mullen good-naturedly explains how he successfully survived and thrived following the initial positive “false impression” he experienced at the start of his career as an independent manufacturers’ rep.

According to Mullen, president of Mullen Sales, Inc., Farmington, Connecticut, “I joined the agency fresh out of grad school in 1984. I chose being a rep over other opportunities because … Read the rest

Bob Foster is not easily dissuaded from his plans and dreams. That’s something that is quickly evident as he describes his initial approach to the world of being an independent manufacturers’ representative.

According to Foster who heads Foster Engineered Products, Phoenix, Arizona, “Years ago when I was the project engineer on a job site for a construction company, I was not familiar with reps or what a rep agency was. I was working the midnight shift on a hospital project and had to quickly rebuild some interior walls. I was given the contact information of the local representative of the … Read the rest

“You have the line and there’s a management change with the manufacturer. Now what?”

At the outset, the words of one rep should be taken to heart when that question is posed. According to the rep, who boasts of representing a number of lines for more than 30 years, “No one likes change and whenever there’s change in management or ownership of one of your principals, there’s a fair amount of trepidation. Naturally, problems can follow. At the same time, however, it would be wrong to paint all manufacturers with a negative brush in terms of their relationships with their … Read the rest

Years ago in the pages of Agency Sales magazine, a MANA member reiterated the oft-repeated simplistic view of what independent manufacturers’ reps do for a living: “Many people believe reps just make sales calls and follow up.” At that time, by describing the full range of products and services his agency provided, thankfully he went on to illustrate how wrong that description is.

While that rep did a good job of making his case, the three principals of Sales Solutions, Inc., have gone several steps further as they describe their initial attraction to the rep profession and how today they … Read the rest

Manufacturers and their networks of outsourced sales professionals (i.e., independent manufacturers’ representatives) don’t agree on everything. One area where they’ve found common ground, however, is the potential for friction between manufacturers’ inside support staff and the reps working in the field.

Manufacturers and reps interviewed by Agency Sales for this article point to several causes for the potential existence of friction including these:

• Lack of understanding of each other’s role.
• Lack of appreciation for the role each performs.
• Failures in communication.
• Existence of pre-conceived notions.
• Perception that each side should be doing more.
• Lack of a personal connection.

The marketing … Read the rest