When Agency Sales was notified earlier this year of The Whittemore Company’s goal of expanding its territory into Kansas and Missouri, it couldn’t help but cast a spotlight on the agency’s rich history stretching all the way back to 1918 to the time when World War I was winding down and a flu pandemic was working its way around the world.
As the company readies itself to celebrate its centennial anniversary this year, Dave Zaval, who heads the Addison, Illinois-based agency, took the opportunity to recount not only how he forged a career as an independent manufacturers’ rep but also … Read the rest
Since he’s the relatively “new guy on the block,” Bernat Riera can’t be blamed for having the normal concerns that any start-up rep firm has. Attracting quality principals, gaining a presence on the Internet, negotiating exclusivity with principals in the territory, etc., are all matters that keep him busy.
But if anyone has the qualities that will make it work, it should be MANA-member Riera, who heads Les Produits BR, Sherbrooke, Quebec, Canada.
Before beginning his journey as an independent manufacturers’ rep earlier this year, Riera packed several years of selling experience under his belt. Ten years as a pharmaceutical … Read the rest
Don’t ever underestimate the value of being able to network with non‑competitive peers.
That’s what one manufacturer found during his attendance at an industry meeting. While this manufacturer had been working with reps for years, he had recently undergone considerable turnover among his reps. As a result, he was faced with the prospect of hiring new firms. But since it had really been several years since he had to go through that process, he was a little wary of what he was going to do. Coming to the rescue were several of his industry acquaintances, who offered a number of … Read the rest
In the article that precedes this one, MANA President and CEO Charles Cohon takes aim at the subject of succession planning. As he draws upon real-world examples of why succession planning is so critical and addresses many of the how-to steps to take in order to get the job done, it’s worth noting that MANA and Agency Sales magazine have for years espoused the critical benefits of planning, forming and executing an effective succession plan.
More than a decade ago, under the heading of “There’s No Success(ion) Without a Plan,” this publication pointed out that the existence of a workable … Read the rest
It didn’t take long for Bernat Riera to take advantage of his MANA membership. Shortly after joining the association the Waterville, Quebec, rep put the wheels in motion for the first of what is hoped for several networking meetings for members in Eastern Canada.
Riera, Les Produits BR, explained that the initial meeting in February was to be followed by another last month. “Several MANA rep members from the province of Quebec met with the joint goals of networking and identifying common interests. Our agencies basically cover eastern Canada and some represent lines for the entire country. The results of … Read the rest
“There’s much more to judging performance than just looking at the numbers.” That’s what one manufacturer emphasized in a recent phone call when the subject came to evaluating reps’ performance. The manufacturer admitted that he — just like so many of his peers — had spent years measuring their reps’ performance by just looking at sales figures.
“I’ve been the head of sales for more than 20 years and most of that time has been spent working with our outsourced sales staff. During the majority of that time our reviews were pretty standard. We looked primarily at sales figures from … Read the rest
At the very least, conversations with MANA members in the Rochester, New York, area indicate that there’s a beneficial marriage to be made between the products/services offered by MANA and those provided by the Service Corps of Retired Executives (SCORE).
Even before getting into what those Upstate New York business people have to say, however, it’s useful to visit both MANA’s (www.manaonline.org) and SCORE’s (www.score.org) respective websites. It’s there that visitors will see the full range of support programs that will offer reps the best path to success in the future.
While association members and regular readers of Agency Sales… Read the rest
The following by Scott Lau, Scott Lau Consulting, Midlothian, Virginia, appeared on MANA’s LinkedIn discussion page earlier this year. His consulting firm specializes in working with independent manufacturers’ representatives to increase sales and profitability and with small and medium-sized American and international manufacturers of architectural products to improve sales force effectiveness and increase sales.
While the emphasis of his column is on the effectiveness of the independent manufacturers’ representative in the building materials industry, his message certainly applies to other industries.
The goal of building material manufacturers is to maximize sales at the lowest possible cost and at the same … Read the rest
Three books issue especially compelling warnings about the consequences of the careless use of social media. So You’ve Been Publicly Shamed, by Jon Ronson, Influence Redefined, by Stacey Hanke, and Got Social Mediology?, by Jay Izso, point out that social media practitioners should be aware that even the most offhand comments or critical views can cause lasting damage to a business.
Ronson relies heavily on real-world examples of mistakes individuals have made that have had a lasting impact on their lives and careers. Everything from a passing Twitter comment that was deemed racist, an insensitive joke transmitted … Read the rest
In this article, and the one that follows, Agency Sales will explore how and why an individual might decide to become an independent manufacturers’ representative. Conversations with any number of MANA members demonstrate that it’s the minority who actually began their professional careers with the goal of becoming a rep. A number who have set that as their goal have done so primarily because they were related to the owner of an agency. In other words, they probably grew up in the profession.
As a result, those individuals occupy a position where they are the heir apparent to agency owners. … Read the rest
The website for Robert M. Bernardo & Associates, Inc. (rmbaa.com) is deceptively simple. The visitor looking for details about the Port Townsend, Washington-based agency will find the following:
RBA Inc. operates as Brokers, Sales Agents, Consultants, and Procurement Agents. With over 35 years of successful history in the building materials industry in the U.S., Canada, Mexico, Africa, Europe and Asian Markets.
RBA Inc. Specializes in Sales, New Business Development, Management, Sales Management, and Team Building.
They are also known for their experience with Negotiation, Marketing Strategy, Sales & Marketing, International Sales & Procurement, Distribution Strategies, Governance, Start‑up Consulting, Transportation, Logistics … Read the rest
The vice president of sales and marketing for a manufacturing firm was quick to cite his early career as an independent manufacturers’ representative as the major reason for his current success in working with reps.
According to the manufacturer, “When I started at ground level as a rep, I was doing changeovers in auto parts stores. I knew that if I began by doing everything I could I would eventually get out there in the field. That’s exactly what happened and I wound up being the agency’s top guy and took over an entire region for them. I knew that … Read the rest
Too often businesses fail to recognize and embrace the use of social media based on the mistaken belief that their customers don’t use it. That’s something that author Jay Izso maintains is a myth.
Izso, also known as “The Internet Doctor,” says this belief is based on something called “illusory correlation.” He defines that term as occurring when “…we take note of specific instances, pair them with other instances, and then arrive at the conclusion that one instance is related to another when, in fact, it is not the case.”
In his book Got Social Mediology? Using Psychology to Master … Read the rest
Ask Jerry Bellar what practices or principles have guided him and his agency through its more than 40-year history and chances are he’ll pepper his response with references such as:
- “You don’t know what you don’t know.”
- “Don’t be the first to try something new or put the old aside.”
- Quoting hockey great Wayne Gretzky: “I skate to where the puck is going to be, not where it has been.”
- And finally, “MANA has been a godsend to me and the agency.”
Bellar founded Agri-Sales Associates, Inc., Nashville, Tennessee, in 1976 in order to provide a national sales force of … Read the rest
When a manufacturer was marking its 30-year anniversary as a member of MANA, he mentioned something that for him is as true today as it was three decades ago.
“When I first joined the association I had occasion to call someone at headquarters when I was seeking some advice concerning how to maximize my relationships with what was then a brand-new rep network. I was told that paying commissions on time — all the time — was of paramount importance, but there’s more to the relationship. A few of the additional functions I had to be sure to pay attention … Read the rest
Agencies’ quest to locate and hire competent and hopefully successful outside salespeople remains a constant. If there was any need to have a reminder of the importance of that ongoing process read the interviews with agency heads that appear in this issue of Agency Sales. At the same time, it’s worthwhile to take a look back almost 10 years to an article that appeared in this publication (May 2009) entitled “In Search of the Right Salespeople.”
In that article, Mike Norton of AxiomOne, a company that provides diagnostic and evaluation tools to assist in the hiring process, detailed some … Read the rest
Jerry Ballard offers that he’s happy to share his thoughts on the process of hiring salespeople for his agency and communicating what works and what doesn’t work. “I’ve been hiring and training salespeople for 40 years. I get a little better at it with each mistake I make. I could write a book on my mistakes, but only a pamphlet on my successes.”
Ballard, who heads Energy Equipment, Inc., Midlothian, Virginia, explains that “We have two rep lines and 10 specialty distributor lines. To be successful with our distributor lines, our outside salespeople have to think like a manufacturers’ rep … Read the rest
There’s a common refrain heard among manufacturers that they’re not getting enough of their reps’ time.
Meeting that concern head on, one manufacturer admits that he hears remedies from his peers that run the gamut from paying higher commissions, to providing more support to reps, to increasing joint sales calls in the field. Here’s what he’s done for himself that seems to work pretty well: “I share the same concerns as other manufacturers, but I counter that by making fewer demands on my reps’ time. But when I do contact them, I feel it’s fair to expect their attention. For … Read the rest
Late last fall a lunch with a MANA member brought the following request: “If you see something wrong with my website, please let me know about it.” The request was made when conversation turned to the subject of web page content and presentation. The concerns that surfaced during that lunch recalled an article that appeared in Agency Sales more than a decade ago entitled “Your Website Bites!”
That article pointed out that with some notable exceptions, independent manufacturers’ representatives haven’t harnessed the potential of the Internet to serve the interests of individual firms — nor have many steered visitors to … Read the rest
As this is being written millions of Americans are wrestling with the wreckage wrought from the one-two-three punch delivered by hurricanes Harvey, Irma and Maria. At the same time, residents on the West Coast can hardly be blamed for casting a wary eye south to the damage resulting from Mexico’s second earthquake this year. And then there are the wild fires that seem to continually plague California and Washington State.
And, who knows if there’s more to come.
What this all leads up to is the subject of disaster preparedness. That’s a subject Agency Sales initially addressed in 2012 in … Read the rest
Late last summer and even into the beginning of fall, the United States mainland and possessions in the Caribbean — especially Puerto Rico — were buffeted with a succession of hurricanes that showed just how vulnerable citizens, their possessions and businesses were to the machinations of natural disasters. If anything, the experiences that were the focus of countless hours of media attention drove home the point that individuals and businesses had better plan ahead and be prepared to continue business if they hope to continue operating under the most unfortunate circumstances.
Taking a Look at the Houston, Texas, Area First… Read the rest
Last month when Agency Sales explored the differences between the Millennial and other workforce generations, it was probably unavoidable that the subject of effective communications between principals and younger-generation reps came up. As one manufacturer put it, “Whenever I’m with younger people — my own employees and those that work at independent agencies — everyone is always on their phone, but they’re not necessarily talking. They’re either responding to e-mails or texting someone about something.”
The subject was further driven home when one manufacturer noted how several of his reps were suffering from “e-mail overload.” It wasn’t until one of … Read the rest
During the course of an informal lunch with a 45-year member of MANA early this fall, he related that one of the keys to his agency’s continued success was the willingness of the agency staff to continually make use of the products and services that association membership provided.
According to the agency president, “Over the more than four decades we’ve been members, I’d maintain that we’ve gotten more than our membership dues back. But, it’s only because we took advantage of what is offered.
“We determined long ago that we wanted much more than just a MANA decal or membership … Read the rest
While begrudgingly acknowledging the benefits of “shared territorial development” fees, one manufacturer bemoaned the fact that such agreements can put him in an untenable financial position.
Here’s how he stated his predicament: “I’m in the process of making the move from a direct to an outsourced sales staff. As I’m progressing with locating and hopefully signing independent reps, more and more I’m encountering those who require a fee or some sort of retainer since I don’t have any sizeable business in their territory.
“On the one hand, I recognize why they ask for such fees. Their time in the field … Read the rest
Cultural and work-related differences among generations recently have been the fodder for many discussions among MANA members.
Specific to the conversations there has been an emphasis on the challenges that older generations face when dealing with members of what is referred to as the Millennial generation. For the purposes of this article, the generations in question are broken down accordingly:
- Matures, born prior to 1946
- Baby Boomers, born 1946-1964
- Gen-X, born 1965-1980
- Millennials, born 1981-1999
When looking for tips or advice on how to deal effectively with different generations — specifically Millennials — Michael Roemen is quick to note that … Read the rest
When his bookkeeper failed to show up for work for a few days in a row, it didn’t take long for Richard Sinclair to suspect something was amiss.
A former MANA Board member, Sinclair heads Applied Process Equipment, Scottsdale, Arizona. While still an eight-person rep firm and a “budding” manufacturer, the company is also a distributor of pumps, tanks and water and wastewater treatment equipment servicing the southwest United States.
As he looks back at what turned out to be an unfortunate experience, Sinclair notes that “Over my close to 30 years as a rep, I’ve employed a number of … Read the rest
Reps, their customers and manufacturers applaud the use of manufacturers’ websites as marketing tools.
At the same time, however, some reps get the feeling that they’re being left out in the cold when principals fail to list them as the major sales contact in the field. In speaking to a number of reps, this usually happens in a couple of ways:
- Failure to list all reps — Among some manufacturers, the trend of failing to list all of their reps continues. As one rep noted, “How do you think that makes us feel? As far as the customer knows, there’s
… Read the rest
This month marks the 70th anniversary of the founding of MANA. Earlier this year, MANA President & CEO Charley Cohon noted that since those early days of 1947 “…things have changed, and changed for the better” for independent manufacturers’ representatives and their principals. One thing that hasn’t changed, however, is the constant need for a place where reps and their manufacturers can learn how to work more efficiently with each other. If the words of several long-standing MANA members can be believed, MANA is still that place.
Just as several other long-standing MANA members, Elry Cramer can’t necessarily take credit … Read the rest
Just as so many of his MANA-member peers, Tommy Garnett’s path to becoming a rep began with a family connection, but unlike many others he took a bit of a detour first.
In the past, Agency Sales magazine has described how professional basketball and baseball players have morphed into independent manufacturers’ representatives. However, Garnett, president & CEO of Garnett Component Sales, Inc. (GCS), Wake Forest, North Carolina, is the first professional golfer.
Departing the business of golf, where he was a member of the PGA of America, was hardly Garnett’s motivating factor for becoming a rep. “When I decided to … Read the rest