Why Don’t Business Schools Teach Students About Reps?

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Getting information about manufacturers’ representatives taught in business schools has been a long-term MANA priority. And we’ve been successful in earning opportunities to do presentations about manufacturers’ representatives at Harvard Business School, Columbia Business School, University of Arizona, The College of New Jersey, University of Cincinnati, and Kent State, for example.

But presentations reach only students who attend. To reach students year after year, MANA content needs to be part of a school’s curriculum instead of just being part of a MANA presentation.

Now for the first time MANA content is part of a University curriculum as part of MKTG4471 — International Marketing at Thompson Rivers University Open Learning, Kamloops, British Columbia, Canada.

Thank you to the Manufacturers’ Agents National Association (MANA) for granting us permission to use your video Understanding Manufacturers’ Reps. Full credit according to standard academic practice will be given to the work.

Thompson Rivers University (www.tru.ca) is a publicly funded, not-for-profit institution in British Columbia, Canada. The Open Learning Division develops distance education curriculum using a combination of material developed in-house, adopted textbooks and third-party copyright owned works. We rely heavily on materials produced by organizations, such as yours, that are willing to share their knowledge and expertise.

This video was found on YouTube at www.youtube.com/watch?v=Apng2eKmZtY. Our Subject Material Expert (SME) was pleased to be able to use the video in our in-house developed online course MKTG4471 — International Marketing. Understanding Manufacturers’ Reps is a valuable addition to the course material.

Patricia Stachiw
Intellectual Property Officer
Thompson Rivers University Open Learning

Developing content that speaks to business school students is an investment in the future of our industry. We look forward to reporting future successes engaging with business schools and working to increase the visibility of outsourcing field sales with college students who are the business leaders of tomorrow.