Winning Strategies for Prospecting
By Carl Eidson and David YesfordRight Prospects
Right Message
Right Attitude
If your organization is like a lot of sales organizations, you may have intensified prospecting efforts lately as old customers have downsized, cut spending, and, in some cases, switched to other suppliers. The problem is that prospecting is often time-consuming, costly, and hard on the morale of the sales team. Why? Look at some of the typical tips for successful prospecting:
- “Schedule a minimum of two hours a day for phone calling.”
- “Spend the first 30 minutes of each day making at least three calls.”
The idea is that if you make enough calls, … Read the rest