Regular Communication Pays Huge Dividends
By John HaskellKeeping your agency “out there” is a great tool for success in the rep business. I send out Christmas/Holiday cards. Mine are a bit special. They contain four pages of photos from the past year along with a few lines of copy underneath.
The response to the cards is quite remarkable. People actually read the little captions on the photos. A picture definitely does say 1000 words.
I get phone calls from people I haven’t seen in person in years. I get emails. Once, I even got a handwritten note from an old friend.
What does this mean to your … Read the rest