A New Approach to Presenting Your Agency
By John HaskellHere’s the scene — you get a call from a rep friend in another market.
“I just had a call from one of my best principals. He asked for a recommendation in your market. They have terminated the guy they had. Of course, I gave him your name and number and referred him to your website. I think he’s anxious to talk to you. He’ll probably call in a few days.”
After you thank your friend, you think about “the presentation pitch.” You realize that others have large full-color brochures. Some have professionally developed power-point presentations. Some even have video … Read the rest