Competitive Thinking: Right or Wrong?


For the last few thousand years, we have learned to think through a linear thinking model. We have competed with each other, first for food or mates, then for the corner office and the coolest car. We compete over who has the greenest lawns and smartest children, and we have learned to decide who’s important, or who’s not, by who’s on top and who’s on the bottom of the corporate ladder. This has defined how we relate to each other, how we conduct business, and how we set our goals.

This form of thinking goes by a number of different

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Web-Thinking the Better Way to Win


Competition. We grew up with it. We were told this is the way things were, are, and will be. But in the last 20 or 30 years, a new business model has emerged which some call “web-thinking.” Like the World Wide Web and the spider web, it’s an image of connection rather than competition. And, like the Internet, many believe it has a better possibility of bringing us success in our business.

Web-thinking grew out of an observed problem which many people noticed as they were entering management and entrepreneurial positions. They saw the problems that a rat race mentality … Read the rest