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Social networks like Twitter, Facebook, and YouTube have put the power of the media in hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will share their stories. This shift in the “power of the press” carries with it three rules of social media marketing for businesses large and small. These three rules are:
- Silence is not golden — it’s guilty.
- The first story told is the story most retold —
As a business owner, you already know the importance of utilizing traditional public relations — print, radio and TV exposure — to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional PR efforts, Social Media Marketing can help you penetrate the marketplace with your message quicker and easier than ever before.
What is Social Media Marketing? It’s utilizing the various social networking sites to enforce your brand and market your business. A social networking site is simply an … Read the rest