Whether you are already committed to the independent manufacturers’ rep business model, are switching from direct sales to rep-based sales or are just starting to build your sales force, there are many factors to consider.

Here are five of the most important factors to consider when choosing a rep company:

1. Synergy between the rep’s lines and your products and/or services.
2. Reputation and longevity in the territory.
3. Number of existing lines.
4. Number of outside and inside salespeople.
5. Long-term plan.

Let’s drill down a bit deeper.

Synergy

“The interaction or cooperation of two or more organizations, substances, or other agents to produce … Read the rest