Accountability: Sharpening Your Competitive Edge to Develop Loyal Customers


In today’s highly competitive business climate, most successful companies are finding new and creative ways to win business. By building customer-centric business plans and increasing their commitment to company-wide execution, they’ve managed to succeed in a turbulent economy. Most of all, they’ve discovered they simply cannot afford to make mistakes in their customer relationships. They strive to “out-execute” the competition in every aspect of their business that touches the customer. These organizations understand that the key to creating loyal customers is building a culture of accountability.

Most of us have heard the stories of accountable employees who have made a … Read the rest

What Your Customers Really Want (Hint: It’s Not Just Price!)


Does your business have what it takes to consistently win in today’s market? How about keeping your customers loyal? If you think the price of your products or services is the reason you are attracting or not attracting and maintaining customers, think again. Today’s customers are savvy and want much more from their relationship with your company than just a low cost.

Customers are looking for relationships that deliver unique value. Yes, they want your products to solve their problems but they also seek a level of satisfaction that goes beyond the intrinsic value of what they paid for. By … Read the rest