Why It’s Time to Make Reputation Your Top Priority
By John GrahamA recent alert grabbed my attention. It made the bold statement that the most important issue facing businesses today is managing reputation. This wasn’t about splashing on a bright, new coat of PR paint, issuing self‑serving press releases, or scheduling TV ads featuring “happy and grateful” employees.
More than ever, today’s consumers align their dollars with businesses that share their values and concerns. It may be somewhat ironic that it took the COVID-19 pandemic to get our attention focused on where we’re spending our money. That’s why now is the time to make reputation your top priority. In the past … Read the rest