Use Your Personal Brand for Prospecting
By Jeff BealsSince salespeople are always in the “Selling Season” it’s always great time to do some networking. Go into the world and use networking as a prospecting tool.
It’s also a great time to bolster your personal brand. Make no mistake — you are a brand. You’re a business of one, a business unto yourself. As a “personal business,” you need to deliberately project your brand to your target audience.
The better known your personal brand is in your marketplace or industry, the more successful you are. When you leave messages for prospective clients, they’re more likely to call you back … Read the rest